The story behind it all

Fyzapew began with someone I love. My sister fell into a depression so quietly that most people didn’t even notice. She stopped answering texts, stopped coming to family dinners, stopped showing up to the world around her. The only thing she never stopped doing was feeding her dog every morning and walking him around the block. That dog, without words or pressure, kept her going.

From the window one day, I saw her pause mid-walk, head low. The leash was slack. But the dog looked up at her like he always did. He didn’t try to fix anything. He just stayed. That was enough.

Watching that moment, I understood something that never left me. Animals don’t need us to explain our pain. They stay with us through it. That kind of connection deserves to be honored. Fyzapew wasn’t born from a business plan. It came from that moment of quiet, from the need to say something real.

Why we exist

We make clothing that gives people like my sister something to wear when they don’t know what to say. A reminder. A tribute. A simple phrase on a soft shirt that helps hold something meaningful close. At Fyzapew, we design emotional fashion. Not trendy. Not loud. Just honest.

Each design begins with a real story. Sometimes it comes from our team. Sometimes from customers. Sometimes from a sentence that keeps echoing in someone’s head. We take those moments and turn them into something you can hold. Something you can wear. Something you’ll never find in a department store.

Where we began

Fyzapew officially launched in early 2025 from a small studio in Los Angeles, California. We started with a few blank shirts, a basic heat press, and words that came straight from the heart. From day one, we knew we wouldn’t create in bulk. We wanted each piece to be made for someone who needed it, not just someone who bought it.

Today, our team has grown to fifteen people. Every product is printed and packed in our Los Angeles studio. There’s no warehouse. No outsourcing. Just a group of people who believe in getting it right, one shirt at a time.

What we believe

We believe that grief, love, pride, and memory all deserve space in what we wear. We believe your story can live in cotton, ink, and silence. We believe fashion doesn’t need to be flashy to be powerful. And we believe you should never have to explain why something matters to you. Our job is to help you show it.

Our products

We specialize in t-shirts and sweatshirts made from high-quality cotton blanks sourced from Bella+Canvas, a trusted US-based supplier known for their ethical production and premium fabric. All printing is done in-house using high-resolution DTF (Direct-to-Film) technology for soft, durable results.

We don’t make hoodies. That was a conscious choice. We focus on what we know best and what feels the most wearable, personal, and emotionally resonant.

Our designs are minimal and thoughtful. We use muted tones like black, grey, cream, and forest green. The text is soft, short, and intentional. Each product includes a short caption that ties it to the memory or story it came from.

The customization process

Some stories deserve more than a pre-made design. That’s why we offer custom options on select products. Customizable items are clearly labeled on our website.

If a product is eligible, you will find a field labeled “Personal Message” or “Custom Phrase” on the product page. You can enter a name, a short phrase, a date, or initials. We allow up to 30 characters.

Certain products may also offer custom fit or color options. Additional instructions can be added in the “Order Notes” section at checkout. Our team carefully reviews each custom request to ensure accuracy and meaning.

Most customizations are free of charge. For complex requests, we may reach out to confirm details before production.

If you’re not sure how to phrase what you feel, you can email us directly at [email protected]. We’d be honored to help you find the words.

Who we’re for

Fyzapew is for the ones who’ve loved quietly and lost deeply. For those who still listen for paws on the floor. For those who carry memory like it just happened yesterday. We create for people who don’t always speak what they feel but still want to be seen.

This is not fast fashion. This is slow, intentional, personal work. Our job isn’t just to print. It’s to witness. And to help others carry what matters, gently.

We are registered and verified
The brand Fyzapew operates legally under the management of KIMS LITERACY LAB LLC a legal entity registered in the United States with EIN: 33-269541, transparent about information and policies.

Contact us anytime

• Address: 6080 Center Dr Suite #600, Los Angeles, CA 90045, USA

• Email: [email protected]

• Phone: +1 (424) 316-8327

• Form: Contact Us

• Support Hours: Mon–Sun: 8:00 AM-5:00 PM PST